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Matthew Morris-Cook

Instructional Designer

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Here's my gist

I'm an accomplished Instructional Designer with expertise in sales enablement, HR, and technical product training. One of my strengths is having a diverse, multimedia skillset including video and audio production, animation, eLearning, graphic design, and editing. I've captained projects on high-performing teams, implemented innovative learning solutions, and achieved measurable results.

Expertise

e-Learning

  • Articulate
  • Camtasia
  • SnagIt

Video

  • Premiere Pro
  • After Effects
  • Editing

Graphics

  • Illustrator
  • Photoshop
  • Lightroom

Editing

  • MS Office
  • InDesign
  • FrameMaker

Animation

  • Vyond
  • Whiteboard
  • Powtoon

3D

  • SolidWorks
  • Maxwell
  • Blender

Experience

  • Twilio

    2020 to 2024

    Instructional Designer

    • Developed soft skills, product-related training, and eLearning modules tailored for Account Executives (AEs), Solution Engineers (SEs), and Sales Development Representatives (SDRs).
    • Proposed, co-designed, and launched sales playbooks for AEs and SDRs at the 2023 Flex Sales Kick Off (SKO), after which YoY sales growth for the BU increased by 19%.
    • Increased elastic SIP trunking (eSIPT) quarterly pipeline opportunities by 50% through comprehensive eLearning certification courses for AEs and SEs.
    • Initiated and executed the overhaul of the Quarterly Sales Enablement (QEP) program and course catalogue to enhance content relevance and align with strategic objectives.
    • Facilitated and led “Align on Design” meetings to promote content collaboration and enhance overall effectiveness.

  • Exact Sciences

    2019 to 2020

    Learning Experience Designer

    • Designed and implemented a company-wide anti-harassment and discrimination program for 3K+ employees.
    • Implemented an interactive, video-enhanced equipment training certification program with the Laboratory Manager that reduced errors and boosted sample processing efficiency.
    • Participated in company-wide advisory councils across BUs, actively contributing to content quality assurance initiatives.

  • Gilson

    2013 to 2018

    Technical Writer

    • Produced, edited, and revised instructional videos and technical documents for laboratory equipment.
    • Developed specialized training program for non-scientists to operate centrifugal partition chromatography (CPC) equipment.
    • Designed illustrations, plumbing diagrams, and product renderings with SolidWorks, Illustrator, and Maxwell Render.

Education

  • MBA

    In Progress

    University of the People

  • MA, English

    2009

    University of Wisconsin-Milwaukee

  • BA, English

    2006

    University of Wisconsin-Whitewater

  • BA, English

    2006

    University of Wisconsin-Whitewater

Endorsements

Diana McCormick

Diana McCormick

Sales Operations Manager

I had the pleasure of working with Matthew, who helped create a training video for our firm. His design process was thoughtful and thorough, showcasing his strong attention to detail and creative vision. From start to finish, his communication was clear, collaborative, and timely, ensuring the final product exceeded our expectations. Highly recommend working with him for any project!

Sean Esna | Twilio

Sean Esna | Twilio

Senior Manager - Field Sales Enablement

Matthew Morris-Cook, or MMC as I call him, is one of the most talented individuals I've had the chance to work with. I say this with multiple meanings as to why. MMC is an instructional designer - I can tell you the videos, courses, quizzes, playbooks, etc. he's delivered have always exceeded expectations. MMC put together an interactive session around our extremely complicated forecasting process and I had several frontline managers, VPs, and individual contributors all tell me it was the best course they ever took in their life. A FORECASTING COURSE!

MMC takes the time to understand the company, how they make money, what products we sell and why, how folks are compensated, our top buyer personas and top sales plays before diving into any project. He constantly updates himself on those topics to make sure any content he develops is relevant and resonates with his audiences. He looks at the enablement program holistically and aligns his material to the overarching message we're trying to deliver and the outcomes we're looking to achieve from the sellers. He understands acronyms, jargon, and rules of engagement terms so he's always speaking the learners' language. Most importantly, MMC cares. He cares that his content is meaningful, he cares about the impact he makes on his sellers, he cares about the people he works with and he cares about the success of the team and the company he supports. He's constantly gone above and beyond to ensure the success of our group, including taking on facilitation duties at SKO and setting up creative ways to make our program more engaging, gamified, and fun.

It's been an absolute pleasure working alongside MMC these past few years, and an even greater pleasure to have him on my team. I'd recommend him, without hesitation, to any company lucky enough to land his talents.

Samantha Wright | Twilio

Samantha Wright | Twilio

Manager, Instructional Design

Matt is who you want on your team; he is exceptionally talented in so many facets of instructional design. He excels at eLearning, videography, and adult learning. He is learner-centric and is always developing creative ways to engage learners. I am so grateful to work alongside Matt. I know I can always count on him to explore new ideas, think outside the box, and drive for excellence. I could not ask for a better teammate. Whenever I need support, Matt does not hesitate to jump in to provide help in anyway he can. Over the last year I have seen him develop engaging training that pushes the boundary of "typical, redundant, stale" eLearning.

Lauren Buchsbaum

Lauren Buchsbaum

GTM Enablement Content and Operations Manager | Grafana Labs | ex-Twilio

Matt is a quadruple threat as an Instructional Designer: deeply skilled in videography, technical writing, graphic design, and adult learning. When I was new to my role, I was so lucky to have him as a guide. Matt was highly collaborative and had immense patience helping me get up to speed. A natural teacher, he always had great feedback and a stream of useful tips on everything from Adobe Audition to workload balance to fantasy novels.

Matt's innate curiosity, humor, and creativity shine through in every project he picks up. I learned so much just by seeing what he produced. He shipped a lot of amazing content during our time together at Twilio. A dedicated hard worker, he's constantly trying to master new skill sets.

Outside of personal betterment, he had so many amazing ideas for ways we could improve as a team and helped push us all to new heights. I'm so much better as an Instructional Designer after having him as a teacher and mentor. Thanks, MMC!

His design process was thoughtful and thorough, showcasing his strong attention to detail and creative vision.

© Courtney 2023. All rights reserved.

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