About – Matt Morris-Cook Resume

About Me

Experienced Instructional Designer, Multimedia Artist, and Motion Graphics Animator

Over the last decade, I've developed engaging, media-rich courses and AI simulations for Axonius, SecondNature AI, Twilio, and Modern Family Law.

Courses

200+

AI Role Plays

50+

YEARS OF EXPERIENCE

8+

Work Experience

Accomplished instructional designer, project manager, and multimedia creator specializing in sales enablement and SaaS product training who makes complex concepts accessible to sales and technical teams, so they can better partner on deals and communicate with customers with confidence. My eSIPT certification courses for SDRs, AEs, and SE boosted pipeline opportunities by 50% Q/Q.

Axonius - 2025 to Present

At Axonius, I developed AI-powered learning experiences to rapidly onboard GTM roles, such as BDRs, AEs, and SEs, including a continuous content audit framework and dashboard for 70+ onboarding courses using Claude, Gemini, and MCP connectors to internal tools, along with an AI onboarding companion to reduce overall seat time by 30%. I also managed the migration from Seismic and Highspot to Docebo and Google Sites, auditing and updating 200+ courses across the GTM organization, co-developing technical and sales training for the full Axonius product portfolio.

Built continuous content audit framework and dashboard for 70+ onboarding courses across the GTM roles, such as AEs and SEs, leveraging Claude, Gemini, and MCP connectors to internal tools.
Created AI onboarding companion to quickly ramp new GTM hires, including BDRs, AEs, and SEs, to diversify learning experiences and pathways, and reduce overall seat time by 30%.
Managed LMS and Revenue Enablement Platform (REP) migration from Seismic and Highspot to Docebo and Google Sites, auditing and updating 200+ courses across the GTM organization.
Co-developed technical and sales training for all Axonius products.

Keenly LLC - 2024 to 2025

Create eLearning, multimedia, AI simulation engineering, and Instructional Design consulting services. Recent projects involve designing AI sales simulations for SecondNature AI and multimedia support for Build with Brie.

Produced animated explainer videos for Modern Family Law’s consultative selling program to onboard new hire paralegals to a new sales operations process to improve revenue growth.
Developed interactive sales personas for SecondNature through careful market analysis and prompt engineering to improve sales outcomes and business performance for Zoom Revenue Accelerator.

Twilio - 2020 to 2024

Twilio gave me a chance to hone my instructional design skills for sales enablement, including tailored soft skills and product-related training, eLearning modules for Account Executives (AEs), Solution Engineers (SEs), and Sales Development Representatives (SDRs). Last year, I spearheaded the launch of sales playbooks at the Flex SKO, and in 2022, my suite of eLearning courses for ESIPT led to a 50% increase in pipeline opportunities within a single quarter after launch. I also helped design and launch the Quarterly Enablement Program (QEP) and course catalog in my first year as an independent contractor for Twilio. I also facilitated “Align on Design” meetings with fellow instructional designers to connect, collaborate, and foster best practices together.

Created interactive, self-paced eLearning courses, online training, AI-powered role-playing sales simulations, job aids, instructional materials, and training materials for the GTM sales organization with learning strategies informed by instructional design models, such as SAM and ADDIE.
Developed sales certification courses for Twilio Flex, a CCaaS contact center solution, to help SDRs, AEs, and SEs align on product messaging and technical sales engineering for global sales and navigate sales tools, such as Salesforce CRM, Outreach, ZoomInfo, Gong, and Sales Navigator.
Managed multiple projects and individual contributors from cross-functional teams, key stakeholders, and SMEs to perform needs analysis discovery sessions, develop eLearning, playbooks, and training materials to help sales professionals improve customers presentations and coordinate on deals.
Administered the Cornerstone Learning Management System (LMS) and both the Showpad and Highspot Sales Enablement Platform (SEP) to host, organize, and assign SCORM files and other online learning materials into dynamic learning paths with regular quality assurance reviews.
Architected the Quarterly Enablement Program (QEP) for sales, which standardized course structure, learning objectives, design elements, and ADA compliance rules, along with pre- and post-learner surveys to track performance metrics and reporting and enable learner evaluation and feedback.
Facilitated and chaired Align on Design meetings to improve team performance, build relationships with peers, promote continuous improvement, ensure design consistency, foster collaborative innovation, and create engaging content for blended, online, hybrid, and in-person modalities.